Advertising and Sponsorship

The Canadian Lymphedema Framework believes in protecting the credibility and integrity of contributors to our magazine.  We strive to maintain a strict standard of publishing and journalistic ethics by adopting a total transparency model when it comes to editorial content.  We make it clear which content in our magazine is advertising and which content is selected by the Editor and Editorial Board members.

The ads will look like ads and the editorial content will look like an article or column.  If we receive an ad that looks too much like editorial content, we will require the advertiser to redesign it or we will add the words “Paid Advertisement” to the top of the page.

When we offer industry partners the option of paid content* as a benefit of their partnership package, we will always identify such content to readers and disclose the nature of sponsorship.  All content is subject to the approval of the Editorial Board and CLF Executive.

We also make it clear to readers that inclusion in the magazine of advertising and other submitted content does not constitute endorsement of the material or any related product(s) by the magazine, the Editor, Editorial Board, or CLF.

Eligibility for Partnership and Advertising. Eligibility to purchase sponsorship/partnership packages and/or advertising with the CLF is limited to companies or other entities offering materials, products, or services of specific interest to our audience, as determined by the CLF.

Specific guidelines about our disclosures

• We disclose if any of the writers or contributors were sponsored by a particular advertiser or company.
• If the editor or writer obtained free products or service samples to write a review, we will disclose to the reader of such.
• Contributors that provide endorsements or testimonials must have actually used the product or service and base their comments on personal experience. They may not provide endorsement or testimonial based on a script provided by an advertiser.
• We will not allow any content from a contributor related to or mentioning a product or service that the contributor has a personal investment in or commercial tie to. 

*Sponsored content examples: story format, “advertorial,” clinical trial results, case studies and research pieces.  All material is subject to the approval of the CLF Executive and Editorial Board.  Word count and proximity of advertisement is negotiable and at the discretion of the Editorial Board.